Organic Premium Denim Jeans

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Tierra Del Forte, has started a new denim line called of Del Forte Denim. The distinguishing part about this line is that it uses 100% Organic Cotton. Organic Farming is a method of farming where no pesticides or any GMO seeds are used, the process is completely clean and safe for the environment unlike most modern farming techniques.

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The line was shown at two recent fashion events: Walk the Talk and Eco-Petal. Walk the Talk, in June, was an eco-fashion gala in San Francisco that brought together social entrepreneurs, visionaries, and celebrities to encourage global leadership and a sustainable future for our planet. Eco-Petal, which recently wrapped up, was a 10-day fashion show and boutique event in Los Angeles for a small group of eco-fashion designers like Tierra. The main purpose of the event was to draw attention to the world of eco-fashion and to show people that caring about the environment doesn’t mean compromising your sense of style.

Tierra has been working in denim design since she graduated design school in 1999. The garments are sewn and finished in Los Angeles, a fashion-forward city that is a leader in anti-sweatshop legislation and enforcement, as well as being home to the most cutting-edge wash development facilities in the country.

Tierra says “I wanted to achieve my dream of creating my own premium denim line while protecting the environment and the farmers.”

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Rag Bags

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A long time favourtie accessory ‘the bag’ is constantly being reinvented. But this time the reinvent has caught the imagination of whoever comes across it.

Rag Bag

RagBag is a Netherlands company that is making waves with environmentalists and fashion conscious youth at the same time. How is this possible? Well, the bags known as Ragbags are fashionable products made from recycled plastic bags collected by ‘ragpickers’ in the slums of New Delhi, India.

Plastic rags are collected, washed, dried, and separated by colour. The plastic bags then go into a machine, which presses them into thicker and more durable sheets. Dye and Ink free about 60 plastic bags are required to make one sheet.

After that cutting, lining, stitching and moulding are done to the raw product to be crafted into various products.

Rag Wallet

So far, about 50 ragpickers and growing everyday have gotten jobs thanks to this project. A very nice idea to make a cleaner and greener world for everybody and provide livelihoods to people and increasing their standard of living.

Check out the site, they also have an online store. www.ragbag.nl

Lyric Jeans

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Lyric Jeans is a music inspired premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the recording artist and song through its design. With the vision of fusing the world of music with fashion, the company employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.

A premium denim company they are making waves in this highly lucrative and rewarding niche of the fashion world. Earlier they had announced the production of Lyric Tees, priced between $85-$200 at retail, Lyric T-shirts come in short sleeve, long sleeve and tank styles and are made for both women and men in sizes small, medium and large. The Tee line is set to debut in Fall 2006.

I think they are going to be an exciting brand to watch out in the future as the premium denim market heats up. The concept of having your favourite artists lyrics written all over your denim might seem inviting at first, but will the fad die as soon as the song does? What about those one hit wonders? I see this as a great marketing tool at concerts and launch events for song artists. The true test will only be told over time. Sounds lyrical huh!

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As of now they are in the midst of launching their e-store which should allow you to buy their products online, so far the website has only a coming soon page.

The company’s strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. Lyric Jeans plans to have showrooms in South Beach, Florida and Los Angeles, California.

To learn more about the company and the concept behind the brand visit www.lyricjeans.com

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People’s Liberation

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People’s Liberation, Inc., the designer of high-end casual apparel under the brand names People’s Liberation and William Rast, has announced that People’s Liberation will collaborate with MÖTLEY CRÜE drummer Tommy Lee to create a limited-edition clothing group called “PL for TL”.

The clothing line will consist of a range of denim, hooded sweatshirts and hats for both men and women and will combine modern tailoring with an edgy, yet super sleek fit. The inspiration of the “PL for TL” group is the artistic elements of Tommy Lee’s tattoos.

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The knits and denim will have authentic detailing influenced by Tommy’s unique aesthetic. Tommy Lee will also be intimately involved in the design and development of the products and will make a minimum of six annual appearances at a combination of trade shows, retail locations and fashion shows to promote the clothing line.

Continue reading “People’s Liberation”

Fair Trade Sneakers – Veja

What is fair trade? Many countries that produce textiles like Cameroon, Mali and Senegal usually get a very bad price for the same quality of cotton that say other countries like China, America and others get. So a Fair Trade Act was initiated globally, what that means is that the “Fair Trade Certified”, labels guarantee consumers that certain standards were met in the production and trade of the products where the labels appear. Fair trade certification guarantees not only fair prices, but also the principles of ethical purchasing.

This has led to ‘fair trade’ cotton clothing or footwear being available in some countries. The first of these is a company called Veja Footwear.

About Veja

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Launched in March 2005 in Paris and Tokyo, Veja is the first brand of fair trade sneakers. The concept is to make sneakers that do respect men and nature. Materials used are organic cotton produced by a cooperative of small Brazilian producers and rubber from wild Amazon Hevea trees.

Manufacturing is done in a cooperative that respects the dignity of workers. The fair trade premium paid to the producers aims at financing concrete development projects in heath, education or environment fields.

The first Veja model is inspired by Brazilian volley shoes from the 1970s.

Veja Sneakers

To find out more about these sneakers you can visit the official website, it’s in French by the way – Veja Website