iPod Jeans from Levi’s

Levi’s is joining the digital revolution with their latest take on jeans. They are called the RedWire DLXs.

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Levi’s has designed RedWire jeans for men and women seamlessly incorporating fashion, function and technology by combining stylish denim and the iconic iPod.

By fall these hi-tech denims are going to be at a mall and levi’s outlet near you. They come with a built-in docking cradle for iPod and retractable headphones.

Initial reaction has been met with ho – hum and at times even complete dissatisfaction

The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones.

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Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. The company is continuing to turn around its fortunes after falling sales and higher costs hit its results in recent years.

To cut costs, the US firm has shut its last remaining American factories and moved all production overseas.

Images from www.bright.nl

Organic Premium Denim Jeans

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Tierra Del Forte, has started a new denim line called of Del Forte Denim. The distinguishing part about this line is that it uses 100% Organic Cotton. Organic Farming is a method of farming where no pesticides or any GMO seeds are used, the process is completely clean and safe for the environment unlike most modern farming techniques.

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The line was shown at two recent fashion events: Walk the Talk and Eco-Petal. Walk the Talk, in June, was an eco-fashion gala in San Francisco that brought together social entrepreneurs, visionaries, and celebrities to encourage global leadership and a sustainable future for our planet. Eco-Petal, which recently wrapped up, was a 10-day fashion show and boutique event in Los Angeles for a small group of eco-fashion designers like Tierra. The main purpose of the event was to draw attention to the world of eco-fashion and to show people that caring about the environment doesn’t mean compromising your sense of style.

Tierra has been working in denim design since she graduated design school in 1999. The garments are sewn and finished in Los Angeles, a fashion-forward city that is a leader in anti-sweatshop legislation and enforcement, as well as being home to the most cutting-edge wash development facilities in the country.

Tierra says “I wanted to achieve my dream of creating my own premium denim line while protecting the environment and the farmers.”

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Angel Jeans

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Angel Jeans is a jeans design company that develop, manufacture, market and distribute high-fashion premium jeans and other apparel. The parent company, Hip & Hip, Inc., was founded and incorporated in 2001 by Art and Jung Park, a husband and wife team of renowned fashion industry experts, who had a vision of creating an exclusive line of premium jeans which offers the perfect fit, unique design, sculpting fabric and special washing technique.

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They currently manufacture, market, distribute and sell apparel under the “Angel”, “Angel Premium” and “Blue Authority” brand names including jeans, skirts, denim jackets and tops in the United States, Canada, Europe, Japan and Latin America.

They are not to be confused with AG Jeans that that are The Adriano Goldschmeid Jeans, though their brand recognition has grown rapidly and are now one of the most popular brands in the market.

The “Angel look” appeals to a hip, sexy, sophisticated, body-conscious woman who takes pride in her appearance. The “Angel” customer expects value in the form of design superiority and quality excellence at a competitive price.

The company is headquartered the heart of the fashion district of Los Angeles, California.

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Rag Bags

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A long time favourtie accessory ‘the bag’ is constantly being reinvented. But this time the reinvent has caught the imagination of whoever comes across it.

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RagBag is a Netherlands company that is making waves with environmentalists and fashion conscious youth at the same time. How is this possible? Well, the bags known as Ragbags are fashionable products made from recycled plastic bags collected by ‘ragpickers’ in the slums of New Delhi, India.

Plastic rags are collected, washed, dried, and separated by colour. The plastic bags then go into a machine, which presses them into thicker and more durable sheets. Dye and Ink free about 60 plastic bags are required to make one sheet.

After that cutting, lining, stitching and moulding are done to the raw product to be crafted into various products.

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So far, about 50 ragpickers and growing everyday have gotten jobs thanks to this project. A very nice idea to make a cleaner and greener world for everybody and provide livelihoods to people and increasing their standard of living.

Check out the site, they also have an online store. www.ragbag.nl

Lyric Jeans

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Lyric Jeans is a music inspired premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the recording artist and song through its design. With the vision of fusing the world of music with fashion, the company employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.

A premium denim company they are making waves in this highly lucrative and rewarding niche of the fashion world. Earlier they had announced the production of Lyric Tees, priced between $85-$200 at retail, Lyric T-shirts come in short sleeve, long sleeve and tank styles and are made for both women and men in sizes small, medium and large. The Tee line is set to debut in Fall 2006.

I think they are going to be an exciting brand to watch out in the future as the premium denim market heats up. The concept of having your favourite artists lyrics written all over your denim might seem inviting at first, but will the fad die as soon as the song does? What about those one hit wonders? I see this as a great marketing tool at concerts and launch events for song artists. The true test will only be told over time. Sounds lyrical huh!

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As of now they are in the midst of launching their e-store which should allow you to buy their products online, so far the website has only a coming soon page.

The company’s strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. Lyric Jeans plans to have showrooms in South Beach, Florida and Los Angeles, California.

To learn more about the company and the concept behind the brand visit www.lyricjeans.com

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People’s Liberation

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People’s Liberation, Inc., the designer of high-end casual apparel under the brand names People’s Liberation and William Rast, has announced that People’s Liberation will collaborate with MÖTLEY CRÜE drummer Tommy Lee to create a limited-edition clothing group called “PL for TL”.

The clothing line will consist of a range of denim, hooded sweatshirts and hats for both men and women and will combine modern tailoring with an edgy, yet super sleek fit. The inspiration of the “PL for TL” group is the artistic elements of Tommy Lee’s tattoos.

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The knits and denim will have authentic detailing influenced by Tommy’s unique aesthetic. Tommy Lee will also be intimately involved in the design and development of the products and will make a minimum of six annual appearances at a combination of trade shows, retail locations and fashion shows to promote the clothing line.

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