Envi

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Envi
was born from the melding of two philosophies on life. Haven and Callie, met during the summer of 2002 and immediately began attempts to impress their philosophy upon the other. Callie, a fashion maven of the first degree, was in the beginning stages of making her lifelong dream of opening a clothing boutique become a reality. Haven was living in a tipi, and hadn’t worn shoes in six months.

Haven was constantly professing the merits of an organic diet; both for the benefits to the body, and for the benefits to the planet. As Callie began to adopt Haven’s attitude towards what she put in her body, she found herself thinking more about what she was putting on her body. She realized that her love of fashion was coming at a huge cost; not only to her wallet, but to the environment and to the people who made their living creating her wardrobe. Callie was losing interest in starting a boutique that supported such destructive practices.

The two came up with the idea for a hip boutique that sold eco-conscious clothing.but was this possible? Wasn’t all eco-friendly clothing made from recycled potato sacks? After a little research into the matter, Callie was able to find an impressive selection of designers who lived up to her standards of fashion meshed with environmental and social responsibility, and Envi was born.

Today the boutique has 15 designers who use either organic materials or all natural ones and make all sorts of products.
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The products range from tops and bottoms, to skirts and sweaters, also something for the pilates/yoga crowd is available.

You’ll find a lot of handwork on some of the tops and sweaters, the accessories consist of beaded necklaces, watercolored earrings and more. The prices seem pretty reasonable as well.

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Fashion conscious clothing for an eco-conscious lifestyle. Find one of a kind exquisite designs on this store. Since I am also a eco-conscious person I thought it’s good karma to share this with you.

Fair Trade Sneakers – Veja

What is fair trade? Many countries that produce textiles like Cameroon, Mali and Senegal usually get a very bad price for the same quality of cotton that say other countries like China, America and others get. So a Fair Trade Act was initiated globally, what that means is that the “Fair Trade Certified”, labels guarantee consumers that certain standards were met in the production and trade of the products where the labels appear. Fair trade certification guarantees not only fair prices, but also the principles of ethical purchasing.

This has led to ‘fair trade’ cotton clothing or footwear being available in some countries. The first of these is a company called Veja Footwear.

About Veja

Veja Logo

Launched in March 2005 in Paris and Tokyo, Veja is the first brand of fair trade sneakers. The concept is to make sneakers that do respect men and nature. Materials used are organic cotton produced by a cooperative of small Brazilian producers and rubber from wild Amazon Hevea trees.

Manufacturing is done in a cooperative that respects the dignity of workers. The fair trade premium paid to the producers aims at financing concrete development projects in heath, education or environment fields.

The first Veja model is inspired by Brazilian volley shoes from the 1970s.

Veja Sneakers

To find out more about these sneakers you can visit the official website, it’s in French by the way – Veja Website

House of Dereon

Dereon Jeans

The House of Dereon owned by Tina and Beyonce Knowles is three generations of work come true. It all started with Beyonce’s grandmother Agnez who was a New Orleans seamstress who could create beauty from everyday items.

Tina Knowles, who is Beyonce’s mother, was influenced by her daughter when she began performing in the 1980’s she personally designed all her clothes. When Destiny’s Child debuted in 1990 Tina took over as the group’s designer and stylist.

She is in charge of the Bootylicious Fashion, Beauty, and Lifestyle Secrets from Destiny’s Child. The daughter and mother are a muse and creator team taking couture into the world of cool. Together they embody enduring beauty.

Tina Knowles has been incharge of every aspect of Beyonce’s style from her music career to her film and the red carpet.

The line started with denim which retails from $98.00, it now includes tops, dresses, hats, jackets, pants and footwear.

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Al Quds Jeans – Islam inspired denim

A new brand of jeans has come out of Italy and they are known as Al Quds Jeans. The label is targeting the huge Muslim population that is residing in Europe.
Al Quds Jeans

Their market research was done so as to make the jeans as comfortable as possible for men and women to wear in the daily acitivities, since praying 5 times a day is central to a Muslim they wanted to make sure that they were comfortable for praying in as well.

“As far as we know we’re the first, at least in Italy,” said Luca Corradi, who designed Al Quds jeans.

The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams _ because green is the sacred color of Islam.

This line is therefore serious, looked for with discretion, natural elegant and not ostentatious. This is reflected in the care and attention to detail, from the denim material to the design which offers the comfort necessary for everyday wear.

A new expression for an old tradition; a way to express your origins and show them.
Detail Al Quds

Al Quds is the Arabic name for Jerusalem so far it has produced an initial 9,500 pairs that it sold to the French retailer Carrefour SA, the price would be around $30 a pair.