J Brand was co-founded by denim manufacturer Jeff Rudes and former stylist Susie Crippen. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women’s jeans. “It’s all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,” says Susie.
In May 2007, J Brand launched a maternity line — Mama J by J Brand. In fall 2008, J Brand introduced a Men’s line under the label, J Brand Denim Co.