Sarah Jessica Parker, the star of Sex and the City, has launched her own fashion line called “Bitten” this summer.
The line is a low price, high-fashion collection with sizes from 2 - 22 and get this, everything costs less than $20. She says that the line is about affordable American sportswear, one of her tees proclaims - “Fashion Is Not A Luxury”. The collection is available exclusively at Steve and Barry’s across the U.S.
BITTEN offers nearly 1,000 apparel and accessories pieces, including jeans, woven and knit shirts, suit separates, wool and cashmere sweaters, dresses, jackets, lingerie, t-shirts, sweatshirts, sleepwear, swimwear, bags, jewelry, belts, footwear, and much more.
How did she come up with the name?
The name BITTEN was driven by Sarah Jessica Parker as the result of her reaction when she was first introduced to Steve & Barry’s. She says she was blown away by the company’s mission and “bitten by the Steve & Barry’s bug” after walking into a Steve & Barry’s store for the first time.
Here’s a preview -
