It seems the benchmark to make a denim brand truly premium is for it to be seen on a celebrities butt. The bigger the celebrity {not seat size}, the bigger the social status of the brand “could get“.
Blogs, web publications, online newspaper sites, trade magazines and everyone else in between scurry to post the latest [...]

“Looking good, it’s in the jeans” - Adwa, New York

Adwa is a luxurious brand of must-have premium a.k.a Fine jeans for a highly discerning clientele.
Appealing to the woman who knows no bounds. They emphasize bold beauty, brains, charm and unabashed ultra femininity. They proclaim their New York brand jeans to be red carpet ready and [...]

I remember living in my Levi’s for close to 2 years, occasionally taking them off to wash of course, back in 1997 - 1999. I did wear others but those Levi’s just kept finding themselves back on my body over and over again.
I don’t even remember the other brand name jeans I wore over the [...]

A student, Randy Theen, emailed me and pointed me to a survey he’s doing about something we hold very dear to our hearts, and legs {or butt, whichever you prefer}, premium denim!
The survey asks some questions related to the overall thinking of a consumer behind buying a pair of premium jeans and a lot of [...]

Finding the perfect jeans fit for your body doesn’t require hours of trying on every pair in the store, now you can just click and choose. True Jeans, we’ve profiled them before here, recently had a segment on Big Idea with Donny Deutsch along with some guests.
Susan Holmes said that True Jeans was doing good [...]