House of Dereon

Dereon Jeans

The House of Dereon owned by Tina and Beyonce Knowles is three generations of work come true. It all started with Beyonce’s grandmother Agnez who was a New Orleans seamstress who could create beauty from everyday items.

Tina Knowles, who is Beyonce’s mother, was influenced by her daughter when she began performing in the 1980’s she personally designed all her clothes. When Destiny’s Child debuted in 1990 Tina took over as the group’s designer and stylist.

She is in charge of the Bootylicious Fashion, Beauty, and Lifestyle Secrets from Destiny’s Child. The daughter and mother are a muse and creator team taking couture into the world of cool. Together they embody enduring beauty.

Tina Knowles has been incharge of every aspect of Beyonce’s style from her music career to her film and the red carpet.

The line started with denim which retails from $98.00, it now includes tops, dresses, hats, jackets, pants and footwear.

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