Previously we wrote about a company called del forte denim who make a organic premium denim line. Well it seems that Levi’s themselves will be making a Eco line as they call it.
The cotton is organic, the button on the waistband is made of coconut shell, there are no metal rivets, the dye is from natural compounds include indigo and the label is from recycled cardboard. The company that started it all is now giving something back to the environment to keep environmentalists happy. But at what cost?
The jeans themselves will be sold for around $250.00, though they do plan on bringing a line to sell for a lesser more mass market price point to sell between $75 and $110.
Agreeing with Levi’s on this great new line, we think it’ll make a huge impact on mass consumers and this will prompt other denim manufacturers to think of introducing their own organic collections. It’s a win win situation for nature here.
The war on counterfiet products rages on. The Far East has been producing them since they were conceived by the high end designers in Paris, Milan, London and New York. Buyers who think they are buying the real thing purchase such goods some willingly and some unwillingly not knowing that it is a fake.
The internet is riddled with such counterfeits from websites that proclaim to sell such goods at hugely discounted rates, to eBay. Which brings us to our topic.
LVMH Moët Hennessy Louis Vuitton has recently filed suit against online marketplace giant eBay of listing counterfeit goods for sale on its site.
If LVMH wins, the very foundations of eBay and it’s practice of letting buyers and sellers make deals on its site with minimal supervision by the company will be under jeopardy.
LVMH says in its lawsuit that of 300,000 Dior-branded items and 150,000 Vuitton bags offered on eBay during the first six months of this year, 90% were fakes.
This is bad in a way for the legit sellers of such goods on eBay as more people will trust them less about their merchandise and ultimately drive down sales and revenue for the seller and eBay alike, as eBay makes a commission of every sale.
To shop for real designer products visit www.yoox.com
To read more about the LVMH & eBay case, click here.
Levi’s is joining the digital revolution with their latest take on jeans. They are called the RedWire DLXs.
Levi’s has designed RedWire jeans for men and women seamlessly incorporating fashion, function and technology by combining stylish denim and the iconic iPod.
By fall these hi-tech denims are going to be at a mall and levi’s outlet near you. They come with a built-in docking cradle for iPod and retractable headphones.
Initial reaction has been met with ho – hum and at times even complete dissatisfaction
The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones.
Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. The company is continuing to turn around its fortunes after falling sales and higher costs hit its results in recent years.
To cut costs, the US firm has shut its last remaining American factories and moved all production overseas.
Images from www.bright.nl
Tierra Del Forte, has started a new denim line called of Del Forte Denim. The distinguishing part about this line is that it uses 100% Organic Cotton. Organic Farming is a method of farming where no pesticides or any GMO seeds are used, the process is completely clean and safe for the environment unlike most modern farming techniques.
The line was shown at two recent fashion events: Walk the Talk and Eco-Petal. Walk the Talk, in June, was an eco-fashion gala in San Francisco that brought together social entrepreneurs, visionaries, and celebrities to encourage global leadership and a sustainable future for our planet. Eco-Petal, which recently wrapped up, was a 10-day fashion show and boutique event in Los Angeles for a small group of eco-fashion designers like Tierra. The main purpose of the event was to draw attention to the world of eco-fashion and to show people that caring about the environment doesn’t mean compromising your sense of style.
Tierra has been working in denim design since she graduated design school in 1999. The garments are sewn and finished in Los Angeles, a fashion-forward city that is a leader in anti-sweatshop legislation and enforcement, as well as being home to the most cutting-edge wash development facilities in the country.
Tierra says “I wanted to achieve my dream of creating my own premium denim line while protecting the environment and the farmers.”
Angel Jeans is a jeans design company that develop, manufacture, market and distribute high-fashion premium jeans and other apparel. The parent company, Hip & Hip, Inc., was founded and incorporated in 2001 by Art and Jung Park, a husband and wife team of renowned fashion industry experts, who had a vision of creating an exclusive line of premium jeans which offers the perfect fit, unique design, sculpting fabric and special washing technique.
They currently manufacture, market, distribute and sell apparel under the “Angel”, “Angel Premium” and “Blue Authority” brand names including jeans, skirts, denim jackets and tops in the United States, Canada, Europe, Japan and Latin America.
They are not to be confused with AG Jeans that that are The Adriano Goldschmeid Jeans, though their brand recognition has grown rapidly and are now one of the most popular brands in the market.
The “Angel look” appeals to a hip, sexy, sophisticated, body-conscious woman who takes pride in her appearance. The “Angel” customer expects value in the form of design superiority and quality excellence at a competitive price.
The company is headquartered the heart of the fashion district of Los Angeles, California.
A long time favourtie accessory ‘the bag’ is constantly being reinvented. But this time the reinvent has caught the imagination of whoever comes across it.
RagBag is a Netherlands company that is making waves with environmentalists and fashion conscious youth at the same time. How is this possible? Well, the bags known as Ragbags are fashionable products made from recycled plastic bags collected by ‘ragpickers’ in the slums of New Delhi, India.
Plastic rags are collected, washed, dried, and separated by colour. The plastic bags then go into a machine, which presses them into thicker and more durable sheets. Dye and Ink free about 60 plastic bags are required to make one sheet.
After that cutting, lining, stitching and moulding are done to the raw product to be crafted into various products.
So far, about 50 ragpickers and growing everyday have gotten jobs thanks to this project. A very nice idea to make a cleaner and greener world for everybody and provide livelihoods to people and increasing their standard of living.
Check out the site, they also have an online store. www.ragbag.nl