People’s Liberation

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People’s Liberation, Inc., the designer of high-end casual apparel under the brand names People’s Liberation and William Rast, has announced that People’s Liberation will collaborate with MÖTLEY CRÜE drummer Tommy Lee to create a limited-edition clothing group called “PL for TL”.

The clothing line will consist of a range of denim, hooded sweatshirts and hats for both men and women and will combine modern tailoring with an edgy, yet super sleek fit. The inspiration of the “PL for TL” group is the artistic elements of Tommy Lee’s tattoos.

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The knits and denim will have authentic detailing influenced by Tommy’s unique aesthetic. Tommy Lee will also be intimately involved in the design and development of the products and will make a minimum of six annual appearances at a combination of trade shows, retail locations and fashion shows to promote the clothing line.

The “PL for TL” collection is expected to launch in Bloomingdale’s in September 2006.

Headquartered in Los Angeles, CA, People’s Liberation has been designing, marketing and selling high-end casual apparel since November 2004. People’s Liberation apparel is continually fresh, with consistently exceptional quality. Our denim products are made from exquisite fabrics specially milled in the U.S., with varied innovative treatments, washes and finishes including embellishments and embroidered pockets.

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They introduce fresh new variations on their popular styles each month, featuring different colors, washes and finishes. Their knits are made from fabrics representing the leading-edge of fashion. Like their denim, they also introduce new versions, bodies, styles, colors and graphics for their knit lines every month.

The company prides itself on its creations. Each pair of People’s Liberation jeans fits as though made for your body, and your body alone. Try them on, and you may never want to take them off again. More than an incredible pair of jeans, People’s Liberation is a lifestyle. A freeing experience. And the inspired vision of apparel guru Daniel Guez.

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Legend has it, Daniel was born wearing a pair of jeans. Denim certainly runs in his blood. The descendent of a long line of denim connoisseurs, Daniel lives and breathes the stuff. He’s traveled the globe to gather his inspiration and ideas. Now he’s breathed new life into the world of denim, with the his upstart brand – People’s Liberation.

Today, People’s Liberation brand denim and knits are still found in those select few boutiques. But now you’ll also find them in fine department stores like Nordstrom, Bloomingdales, Neiman Marcus, Kitson, Atrium, and Fred Segal, – as well as on the international fashion scene in Japan, the UK, Canada and Mexico. You’ll also find them on celebrities.

The who’s who of the company reads like this

DANIEL GUEZ – CHAIRMAN AND CEO

Founder of Versatile Entertainment, Inc. and Bella Rose, LLC
Managed several private label divisions of Innovo Group, Inc. and Azteca Productions
Began working in the apparel industry in 1995

JENNIFER WOJINKSI – DESIGN DIRECTOR

Former Denim Development Specialist at Juicy Couture
Former Associate Designer at True Religion
Involved the fashion apparel industry for the past 10 years

FRED NAGGAR – BRAND DIRECTOR

Former Sales Director at Rock and Republic
Founder of A&F Apparel, now one of the top fashion apparel distribution companies in Canada
Industry veteran of 10 years

MARK KANIGHTS – SALES DIRECTOR

Owner and Operator of MK Sportswear, a fashion apparel showroom
Has been representing brands in the casual contemporary market for 10 years
Helped build such names as Blue Marlin, Ben Sherman and Von Dutch

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You can see more information at www.peoplesliberation.com

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