William Rast

William Rast is a new line that was launched by Pop powerhouse Justin Timberlake 15 months ago with his best friend, Trace Ayala. Since Justin’s ‘N Sync days Ayala was making clothing for the band and for Britney Spears. He then became his assistant when Danny Guez, son of Paul Guez, approached Justin about a clothing line.

Enlisting the assistance of industry pros, some of the biggest names in showbiz conceived and designed a line of clothing inspired by their home town of Memphis, Tennessee. “We said that if we could do it our way, in a way that¹s authentic, we’d do it,” says Justin Timberlake. With a design team headed up by the best of the best, they have created a line which includes designer jeans, graphic T-Shirts, sweaters, outerwear, and more.

William Rast is a lifestyle brand that is about American fashion that defines the gap between casual comfort and cosmopolitan cool. The William Rast collection is Denim based, 50% men’s and 50% women’s. Tees retail from $23 to $59, Polos $69, Denim $125-$225. There are several washes and styles, all of which are largely unadorned, except for the stylized “W” embroidery on the back pockets. Justin is involved more on the creative side giving final calls on most of the details from the cut to the final finishing details of the denim itself.

Their denim collection has the Boot Cut, Skinny, Flare, Straight and Skirt styles. With an attention to detail the collection seems to be headed for bigger things, they made their runway debut in the recently wrapped up Los Angeles Fashion Week.

For more information visit www.williamrast.com

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