Established in 2005, the Level 99 premium denim lifestyle collection for women consists of jeans, crops shorts, trousers, and skirts and is complemented by carefully fitted jackets, vests, and shirts to fit both the conservative and trend-forward consumer. Pants and jackets are priced between $108 and $250. Level 99 is available at Anthropologie, Neiman Marcus, Lord and Taylor, Fred Segal, M. Fredric, and many other fine stores.
Level 99 focuses on their couturier-type engineering and broadening the product offerings by providing women with a variety of fits and fabrics that complement the body. Level 99 is not dictated by trends. Instead, the designer brand chooses to ignore fads and define its styles by staying true to fit while offering the most competitive denim designs available. “We feel the quality starts with the raw materials, and all the key elements perfect the garment you see,” says Level 99’s lead fashion designer Amie Gaines.
For their Spring/Summer 2008 line, Level 99 delivers high fashion design tailored for a more versatile “to the streets” sensibility. With the obvious hit of premium denim that leading fashion buyers have been forecasting, Level 99’s plans for 2008 will accommodate domestic demands in top stores across the USA, as well as launch distribution in Europe and Japan in 2008.