Gap Premium Denim

Gap officially launched its all-new 1969 Premium Jeans starting at $59.50. With 40 years of denim experience under its belt, Gap is confident its fresh, new collection with reinvented fits and styles can stand up to more expensive premium brands, but at a price point consumers can afford.

Bottom line – Gap’s new denim was born to fit. In the same thread, Gap is encouraging fans to reach back to their roots and declare what they were born to do.

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